In this post we want to share with you and walk you through how we have tried to make sure that the new logo clearly represents Wedu’s identity and values.
We wanted our new logo to represent even more than before the underlying value of passion that drives our daily action, spirit of innovation we bring in the design of our services, and the energy we put in all we do. It had to be strong and mature like the leaders we aim to catalyse, and of course we wanted it to be a cool piece of design.
We have tried to make sure that Wedu's logo was a clear distinction from that of traditional non-profit organizations operating in the education space. Wedu aims to be different in combining strong values of promotion of education with a dynamic service design process inspired by the best practices of leaders of every sector.
Red is the color of energy, strength, power, determination and passion. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. In heraldry, red is used to indicate courage. Specifically, dark red is
Ly Chhay, from Kampong Cham in Cambodia, is Wedu’s first scholar student to go study in Chittagong, Bangladesh, at the Asian Women University (AUW). Thanks to the extensive rural network of our local partner organization and our local talent spotter, Ruby, we were able to meet Ly Chhay during her last year of school. She clearly demonstrated her leadership potential together with securing admission to AUW. Ly Chhay was offered a place at the university with a full scholarship covering her first year of study.
It is not to say that the road was not bumpy for Ly Chhay. There were many challenges for the first time: her application from rural Cambodia was delayed due to postal systems (we feared it got lost on the way!); getting a passport; obtaining the visa; saying farewell to her best friend and her family, and there was the first flight of her life! Ly Chhay, however, demonstrated strength and determination during this process of transition and moving abroad. She is now slowly beginning to settle into her university life and