18 Oct The new logo explained
In this post we want to share with you and walk you through how we have tried to make sure that the new logo clearly represents Wedu’s identity and values.
We wanted our new logo to represent even more than before the underlying value of passion that drives our daily action, spirit of innovation we bring in the design of our services, and the energy we put in all we do. It had to be strong and mature like the leaders we aim to catalyse, and of course we wanted it to be a cool piece of design.
We have tried to make sure that Wedu's logo was a clear distinction from that of traditional non-profit organizations operating in the education space. Wedu aims to be different in combining strong values of promotion of education with a dynamic service design process inspired by the best practices of leaders of every sector.
Red is the color of energy, strength, power, determination and passion. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. In heraldry, red is used to indicate courage. Specifically, dark red is
Wedu now has an awesome new logo and we feel this has really been the result of the collaboration of the whole Wedu community. We want to thank the designers who supported us in the development as well as all the people who took the time to share their views on the preliminary version. Three designers worked on the logo: Miriam Morato, Spanish designer currently living in Bangkok, Thailand; Greg Lam, talented Canadian student; and Alice Mazzilli, Italian, living in London. They put their talent pro-bono and enthusiastically shared their ideas and vision with us. Thank you! Special thanks go to Miriam for her whole contribution to defining several aspects of Wedu’s brand. Among our staff a big thanks goes to Xiju who has been coordinating the process and contributing with her own ideas and proposals. Indeed, the biggest appreciation goes to all
If we are going to see real development in the world then our best investment is women. - Desmond Tutu, 1984 Nobel Peace Prize This year’s International Day for Disaster Reduction (IDDR) will be observed on 13th October. Since 1990 when it first begun, IDDR has become an important event which highlights the successes and the continuous attempts toward achieving safer and more resilient communities. “We cannot eliminate disasters, but we can mitigate risk”, said Ban Ki-moon, the Secretary-General of the United Nations in his statement for the IDDR. “We can reduce damage and we can save more lives.” The IDDR reminds us of the importance of preparedness at normal times. Natural hazards, such as earthquakes, floods and cyclones, need not to turn into “disasters” with casualties and economic damages – if effective preventive measures are in place. This year, the theme of the IDDR is 
Education plays a critical role in the reconstruction and national development plan of the post-Taliban Afghanistan, as it is possibly one of the most effective way to solve the many prevalent problems within the country. Before the fall of the Taliban, the formal education system in Afghanistan had been in complete disarray as there were no national authorities that monitor the distribution of educational funds and program implementation. The non-formal sector of education, as operated by organizations such as UNICEF, used to be a good supplement to the underperforming formal sector and once accounted for more than three quarters of schools in Afghanistan. However, the situation changed drastically after the Taliban issued its 1995 edict prohibiting the education of females in the areas under its control, and most humanitarian relief agencies had to suspend their assistance to the education programs throughout Afghanistan. As a result, even though theoretically compulsory education is provided to children aged from 7 to 13, only a mere 22 percent of the country's school-aged children were enrolled in schools by the end of the twentieth century. Girls, among all young persons, were the most affected due to
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