16 Oct History of the Logo – You Made It!
Wedu now has an awesome new logo and we feel this has really been the result of the collaboration of the whole Wedu community. We want to thank the designers who supported us in the development as well as all the people who took the time to share their views on the preliminary version.
Three designers worked on the logo: Miriam Morato, Spanish designer currently living in Bangkok, Thailand; Greg Lam, talented Canadian student; and Alice Mazzilli, Italian, living in London. They put their talent pro-bono and enthusiastically shared their ideas and vision with us. Thank you! Special thanks go to Miriam for her whole contribution to defining several aspects of Wedu’s brand. Among our staff a big thanks goes to Xiju who has been coordinating the process and contributing with her own ideas and proposals.
Indeed, the biggest appreciation goes to all those who took the time to share your opinion with us. We really wanted the choice of Wedu’s logo to be the result of the overall effort of the community and it definitely was so.
Some curiosities about the process. We decided to take a long time to make this decision in order to take time to listen to your opinions, what you associate the logo with and what you like the most. According to our survey, the adjectives most associated to the logo are ‘strong’ and ‘energetic’, which very much reflect the idea we wanted to inspire. The second most associated concept is creativity and innovation. This is really an achievement because we want to be an organization at the forefront of social innovation. Many also referred to the logo being very professional and this is the result of the effort of the designers, so one more reason to thank them for their work.
We thought it would be fun to share with you some of the comments we received from around the world and show the breadth of the global community you belong to. Here they are:
A follower from Kenya feels the logo is “professional – techstartup-like”: indeed, we are also working on technology, more to come soon!
A person from Vienna, Austria, said “it feels like a bookmark”, and I really like bookmarks! Thank you.
“You guys rock!” from a person in Bangkok, working for the United Nations.
And then my favorite: “my man! great logos broji!” from a person in the US, Stanford University.
In the next coming blog we will walk you through some more details about how the logo represents who we are and what we stand for.
Thank you all for following Wedu. We love that you can see Wedu growing. This logo, the organization it represents and all its impact belong to you!