18 Oct The new logo explained
In this post we want to share with you and walk you through how we have tried to make sure that the new logo clearly represents Wedu’s identity and values.
We wanted our new logo to represent even more than before the underlying value of passion that drives our daily action, spirit of innovation we bring in the design of our services, and the energy we put in all we do. It had to be strong and mature like the leaders we aim to catalyse, and of course we wanted it to be a cool piece of design.
We have tried to make sure that Wedu’s logo was a clear distinction from that of traditional non-profit organizations operating in the education space. Wedu aims to be different in combining strong values of promotion of education with a dynamic service design process inspired by the best practices of leaders of every sector.
Red is the color of energy, strength, power, determination and passion. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. In heraldry, red is used to indicate courage. Specifically, dark red is associated with vigor, willpower, leadership and courage. Basically red represents in itself all that we want to be; it was present in the previous logo and will always be. In our previous logo, “edu” was written in sky blue. We were looking for something simpler and Miriam suggested the dark grey as an alternative. It immediately felt right and balanced.
The shape of the “W” inside the square is unique: it is a specially created for our organization as we wanted to make sure to have a letter that clearly represented that we are unique and ready to reinvent what people think they know. We also decided that is should not be a straight and rigid “W”. You clearly expressed your preference towards a smooth and lively shape, but flexible and versatile, like leadership needs to be. The final shape is the result of many attempts to find something that feels right in pages and pages of sketches.
We love typewriters! Therefore we decided to offer the typewriter style while still consider the calligraphy option and let you chose. We are really happy that most people preferred the typewriter font, it is definitely also our favorite. We find that this way it gives a sense of maturity combined with a sense of respect for tradition.
We hope that this helps you better understand the “why” behind this logo, will make it more memorable to you and please do share any comment you have it, we want to hear it.